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    Posts tagged "Gov marketing"
    Jul 19, 2011

    Research is the first key to success. When you are on the outside looking in, you might often wonder what it takes to get from where you are (Point A) to where those, say, on Washington Technology’s annual Top 100 and Fast 50 lists are (Point B). All companies, large and small, have to start somewhere, but you don’t start out on any of those lists.

    When you boil it down to its basic elements, there are Three R's that are the keys to success in this government market: research, resources and relationships. While this may be over-simplifying things, the three remain basic building blocks for the market. I’ll devote this article to the first R — research.

    Regardless whether you are just getting started or bidding on your 100th contract, research is critical.

    The problem for the novice is where to start. Although there are both paid and free research tools, some better than others, some harder to find, and most who are new to the market are overwhelmed by how many tools there really are. They often don’t know which to use or how to use those they select. So it’s better to start with some good, free resources to determine some things about your company before you start paying for resources you may not need.

    For the novice, the research must start with answering the question "Does the government buy what you sell?"  Read full article.

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